We are excited to be part of this year’s EK Live in Bielefeld, where we are presenting our latest products and innovations at our own booth.

Visitors can get an exclusive first look at our newest developments, enjoy personal consultations, and discover exciting trends for the upcoming season.

Location: EK Live, Bielefeld
Date: 17th to19th of September, 2025

We are looking forward to inspiring conversations, new contacts, and a successful exchange at the trade fair!

A new chapter begins: On September 1, 2025, five motivated young talents started their apprenticeships at SELTMANN WEIDEN. Four are based in Weiden, and one in Erbendorf. With a total of 25 apprentices now in training, the traditional company is sending a clear signal: it continues to invest in the future of the region.

The new apprentices are starting in three different professions: two industrial clerks, two electronics technicians for industrial engineering, and one industrial mechanic for maintenance. Over the next few years, they will gain practical experience in various departments and build valuable skills for their future careers.

Supporting young talent is a top priority at SELTMANN WEIDEN. Experienced professionals as well as mentors from higher apprenticeship years guide and support the newcomers to ensure a strong start to their working lives. The company’s goal is to offer many of its apprentices permanent positions after successful completion of their training.

With this year’s

From our popular Childhood Dreams & Co collection comes a big dose of dino adventure for the table!

The Triceratops roams leisurely across the plate, while the T-Rex brings full energy for a real sense of adventure at mealtimes. Triceratops, T-Rex & friends accompany little explorers through every meal – from breakfast to dinner.

The child-friendly shape fits perfectly in small hands, with a design that is playful, sturdy, and full of imagination. This turns every meal into a special experience – day after day.

Perfect as a gift, for home, or on the go – now part of the Childhood Dreams & Co collection.

Discover it now!

With Liberty Pure Colors, Seltmann Weiden brings fresh color inspiration to the table. The collection stands for timeless design that enlivens any setting through its variety.

From July 2025, the range will be expanded with three expressive new shades: Grape Purple, a deep and sophisticated violet; Yellow Glow, a radiant sunshine yellow; and Cocoa Brown, a warm and elegant brown tone. These additions complement the existing color spectrum, which since January 2025 has already included highlights such as Lagoon Blue, Lime Green, Mango Orange, Flamingo Red, Dusty Beige, and New Grey.

Whether for the private dining table or stylish occasions, Liberty Pure Colors offers the perfect shade for every taste and atmosphere. The new variants create targeted highlights and open up even more possibilities for individual table settings.

Discover the expanded Liberty Pure Colors collection now – and bring color into your everyday life.

In the second half of 2025, Seltmann will expand its classic home segment with a selection of targeted new products – featuring high design quality, durable materials, and consistent German manufacturing. These additions provide specialist retailers with fresh inspiration for advice, presentation, and upselling.

Liberty Pure Colors will be complemented by three new color variants:
Yellow Glow, Grape Purple, and Cocoa Brown bring calm, balanced tones to the table. The colors are deliberately understated, expressing a natural, clear design language. All pieces are made of high-quality hard porcelain – stackable, dishwasher-safe, and ideal for everyday use. The series is perfect for staging as an open color concept.

The Savona series will also see two new additions:
➤ Savona Grey Line introduces a fine, subtly graphic line décor – discreet, versatile, and highly adaptable to a variety of interior styles.
➤ Savona Gold Edge focuses on timeless elegance. The soft ivory hue is framed by a delicate