SELTMANN WEIDEN – HIGH-TECH PRODUCTION IN ONE OF THE MOST ADVANCED PORCELAIN FACTORIES IN EUROPE

700+
TALENTED EMPLOYEES
120+
KUKA ROBOTS IN OPERATION 
115+
YEARS AS A FAMILY-OWNED BUSINESS
100%
MADE IN GERMANY
13-15
MILLIONS OF PORCELAIN ITEMS PRODUCED PER YEAR

Innovation lives at SELTMANN WEIDEN. Family-owned for over a century, SELTMANN WEIDEN is a pioneer in the porcelain industry.

 

With around 700 creative minds at its sites in Weiden and Erbendorf, and the support of approximately 120 KUKA robots, the company produces 13 to 15 million porcelain pieces per year, which are shipped all over the world.

 

Through a unique fusion of high-tech manufacturing and traditional craftsmanship, SELTMANN WEIDEN sets new global standards in design, functionality, and form language.

 

LEARN MORE

With a stable annual turnover of approximately €50 million and an equity ratio of 100%, SELTMANN WEIDEN focuses on four main customer segments in the production of hard porcelain. The hospitality and food service sector on the one hand, and the household porcelain market on the other, represent equally strong pillars of the business.

In addition, SELTMANN WEIDEN serves specialized markets such as retirement and care homes, hospitals, staff canteens, and university or school cafeterias, as well as educational institutions including schools and daycare centers. The use of hard porcelain as a promotional medium for major clients and leading brands remains an innovative cornerstone of the company.

 

The broad product portfolio enables SELTMANN WEIDEN to remain resilient in times of crisis and to continue as one of the few remaining German porcelain manufacturers committed to “Made in Germany.”

Only through exclusive production in Germany, continuous quality control from incoming materials to the finished product, and the use of state-of-the-art technology can we guarantee consistently high product quality.

Business Units at a Glance

SELTMANN WEIDEN brings together several specialized business units under one roof, each with its own focus and expertise. Together, they stand for quality, innovation, and a rich tradition of porcelain culture “Made in Germany.”

A FRESH START IN EVERY DETAIL. PORCELAIN INNOVATIONS 2025.

Fresh from our design studio, we proudly present the latest collections across all areas of application.
Inspired by life, crafted with passion – porcelain that combines functionality and emotion.

Little explorers, big eyes!

With the Compact Dino porcelain series, every meal becomes an exciting dinosaur adventure! The Triceratops leisurely explores the plate and brings lots of fun to the table. The T-Rex brings a real sense of adventure to mealtimes with its powerful appearance – pure joy for little dinosaur fans!

Little explorers, big eyes!

With the Compact Dino porcelain series, every meal becomes an exciting dinosaur adventure! The Triceratops leisurely explores the plate and brings lots of fun to the table. The T-Rex brings a real sense of adventure to mealtimes with its powerful appearance – pure joy for little dinosaur fans!

Liberty Home Pure Colors

Liberty Home Pure Colors brings fresh color accents to the table – lively, expressive, and full of character. The collection offers a play of soft tones and bold statements that can be individually combined. Familiar shapes take on a whole new look with the new colors. For everyone who enjoys designing and wants to rethink the table setting. Modern, versatile, and full of joy – a new product that shows its true colors.

Liberty Home Pure Colors

Liberty Home Pure Colors brings fresh color accents to the table – lively, expressive, and full of character. The collection offers a play of soft tones and bold statements that can be individually combined. Familiar shapes take on a whole new look with the new colors. For everyone who enjoys designing and wants to rethink the table setting. Modern, versatile, and full of joy – a new product that shows its true colors.

Three new colors for even more variety

The successful Liberty Pure Colors collection is growing: Grape Purple, Yellow Glow and Cocoa Brown are now available to complement the existing color spectrum. The collection now includes a total of nine harmoniously coordinated colors that can be easily combined.

Three new colors for even more variety

The successful Liberty Pure Colors collection is growing: Grape Purple, Yellow Glow and Cocoa Brown are now available to complement the existing color spectrum. The collection now includes a total of nine harmoniously coordinated colors that can be easily combined.

Savona Home

The form Savona impresses with its clean lines and gently curved silhouette, which radiates calm and elegance. The warm ivory tone of the porcelain gives every table setting a natural, soft presence. The minimalist design allows room for individuality – harmonious in everyday life, stylish on special occasions. A design that shines through restraint and shows character.

Savona Home

The form Savona impresses with its clean lines and gently curved silhouette, which radiates calm and elegance. The warm ivory tone of the porcelain gives every table setting a natural, soft presence. The minimalist design allows room for individuality – harmonious in everyday life, stylish on special occasions. A design that shines through restraint and shows character.

Savona Home

Two decorative variants add stylish accents: Savona – Goldrand brings a festive elegance to the table with its fine, shiny gold – sophisticated, but never overdone. Savona – Grey Line, on the other hand, impresses with its graphic restraint in cool grey, combining modern design and precision craftsmanship. Both decorative variants emphasise the soft colours of the porcelain and make Savona a versatile companion for special occasions and everyday use.

Savona Home

Two decorative variants add stylish accents: Savona – Goldrand brings a festive elegance to the table with its fine, shiny gold – sophisticated, but never overdone. Savona – Grey Line, on the other hand, impresses with its graphic restraint in cool grey, combining modern design and precision craftsmanship. Both decorative variants emphasise the soft colours of the porcelain and make Savona a versatile companion for special occasions and everyday use.

Sento Professional Radiate Blue

A powerful shade of blue that brings to mind clear sea breezes and open horizons. Sento Professional Radiate Blue adds freshness and depth to your presentation – ideal for modern gastronomy concepts. The fine line structure gives the porcelain character and visual lightness. Perfect for fish dishes, mediterranean cuisine, or creative presentations. A new product that combines maritime style and professional standards.

Sento Professional Radiate Blue

A powerful shade of blue that brings to mind clear sea breezes and open horizons. Sento Professional Radiate Blue adds freshness and depth to your presentation – ideal for modern gastronomy concepts. The fine line structure gives the porcelain character and visual lightness. Perfect for fish dishes, mediterranean cuisine, or creative presentations. A new product that combines maritime style and professional standards.

Sento Professional Aura

Sento Aura brings a fresh breeze. Three expressive colors – classic white, warm beige, and vibrant green – add versatile accents. The elegant ceramic look meets the proven advantages of hard porcelain: durable, hygienic, and resistant. Robust in use, aesthetic in appearance – ideal for modern food concepts. A system that perfectly combines style, functionality, and everyday practicality.

Sento Professional Aura

Sento Aura brings a fresh breeze. Three expressive colors – classic white, warm beige, and vibrant green – add versatile accents. The elegant ceramic look meets the proven advantages of hard porcelain: durable, hygienic, and resistant. Robust in use, aesthetic in appearance – ideal for modern food concepts. A system that perfectly combines style, functionality, and everyday practicality.

Sento Home Aura

Sento Home Aura brings fresh elegance to your table at home. The natural tones of white, beige, and green create a modern, harmonious atmosphere – perfect for any occasion, from breakfast to dinner with guests. The ceramic-like look meets durable hard porcelain that is suitable for everyday use, dishwasher-safe, and particularly robust. Whether for a quick break or a lovingly laid table, Sento Home Aura combines stylish design with practical functionality. Tableware that makes everyday life more beautiful – every day anew.

Sento Home Aura

Sento Home Aura brings fresh elegance to your table at home. The natural tones of white, beige, and green create a modern, harmonious atmosphere – perfect for any occasion, from breakfast to dinner with guests. The ceramic-like look meets durable hard porcelain that is suitable for everyday use, dishwasher-safe, and particularly robust. Whether for a quick break or a lovingly laid table, Sento Home Aura combines stylish design with practical functionality. Tableware that makes everyday life more beautiful – every day anew.

Sento Home Weiß

Sento Home in pure white brings gentle lightness and simple elegance to the table at home. The minimalist design and soft, flowing lines create a modern, calm aesthetic. Here, a sense of form meets stylish restraint – perfect for consciously designed moments of pure enjoyment. Sento is an invitation to experience simplicity with special attention. A novelty that harmoniously combines everyday life and sophistication.

Sento Home weiß

Sento Home in pure white brings gentle lightness and simple elegance to the table at home. The minimalist design and soft, flowing lines create a modern, calm aesthetic. Here, a sense of form meets stylish restraint – perfect for consciously designed moments of pure enjoyment. Sento is an invitation to experience simplicity with special attention. A novelty that harmoniously combines everyday life and sophistication.

Sento Professional Radiate beige

Restrained yet expressive: Sento Radiate Beige focuses on gentle naturalness. The warm earth tone creates a calm, inviting atmosphere on any table setting. Fine structures and clear shapes ensure elegance without overload. A stylish companion, especially in the hotel industry and high-class gastronomy. In combination with Radiate Blue, a harmonious interplay of earth and sea is created.

Sento Professional Radiate beige

Restrained yet expressive: Sento Radiate Beige focuses on gentle naturalness. The warm earth tone creates a calm, inviting atmosphere on any table setting. Fine structures and clear shapes ensure elegance without overload. A stylish companion, especially in the hotel industry and high-class gastronomy. In combination with Radiate Blue, a harmonious interplay of earth and sea is created.

Sento Professional Hikari

The delicate light green of Sento Hikari reflects the soft nuances of Asian nature – like bamboo leaves in the sunlight. Inspired by clear design principles, it conveys lightness and serenity. This color scheme creates a calming, inviting atmosphere in the dining area. Perfect for restaurants that value peace and aesthetics. A new product that combines far-eastern elegance with modern functionality.

Sento Professional Hikari

The delicate light green of Sento Hikari reflects the soft nuances of Asian nature – like bamboo leaves in the sunlight. Inspired by clear design principles, it conveys lightness and serenity. This color scheme creates a calming, inviting atmosphere in the dining area. Perfect for restaurants that value peace and aesthetics. A new product that combines far-eastern elegance with modern functionality.

Sento Professional Pulse

Sento Pulse delights with vibrant splashes of color that glide elegantly across the porcelain like flowing paint. This design brings fresh energy and playful lightness to any table. The dynamic sprinkles represent the joy of life and creative personality. Perfect for anyone who wants to set their table in an individual and expressive way. A new product that stylishly showcases movement and color.

Sento Professional Pulse

Sento Pulse delights with vibrant splashes of color that glide elegantly across the porcelain like flowing paint. This design brings fresh energy and playful lightness to any table. The dynamic sprinkles represent the joy of life and creative personality. Perfect for anyone who wants to set their table in an individual and expressive way. A new product that stylishly showcases movement and color.

Sento Professional Ocean

Sento Professional Ocean captures the mood of the sea in color and form – calm, clear, and full of depth. The collection reminds us of salty air, wide horizons and the play of light on water. Its color creates a relaxed, natural atmosphere on every table. Ideal for professional kitchens inspired by Mediterranean lightness and freshness. A new product that stylishly accompanies culinary journeys to the sea.

Sento Professional Ocean

Sento Professional Ocean captures the mood of the sea in color and form – calm, clear, and full of depth. The collection reminds us of salty air, wide horizons and the play of light on water. Its color creates a relaxed, natural atmosphere on every table. Ideal for professional kitchens inspired by Mediterranean lightness and freshness. A new product that stylishly accompanies culinary journeys to the sea.

Amina Home Goldrand

Amina Home Goldrand adds a touch of luxurious sophistication and timeless elegance to the table setting. The fine rod relief and gently curved lines create a warm, inviting atmosphere. Each piece tells stories of special moments and relaxed get-togethers. The balanced design appeals to all the senses and invites you to relax and feel at home. A new product that perfectly combines classic style with modern functionality.

Amina Home Goldrand

Amina Home Goldrand adds a touch of luxurious sophistication and timeless elegance to the table setting. The fine rod relief and gently curved lines create a warm, inviting atmosphere. Each piece tells stories of special moments and relaxed get-togethers. The balanced design appeals to all the senses and invites you to relax and feel at home. A new product that perfectly combines classic style with modern functionality.

Amina Home Weiß

Amina Home Weiß impresses with its purist design and clear, timeless elegance. The fine relief structure gives each piece a subtle feel and special depth. Simplicity meets high functionality – ideal for everyday use. Perfect for anyone who appreciates classic forms with modern standards. A new product that harmoniously combines simple aesthetics and high quality.

Amina Home Weiß

Amina Home Weiß impresses with its purist design and clear, timeless elegance. The fine relief structure gives each piece a subtle feel and special depth. Simplicity meets high functionality – ideal for everyday use. Perfect for anyone who appreciates classic forms with modern standards. A new product that harmoniously combines simple aesthetics and high quality.

Sento Professional Radiate beige

Sento Radiate Beige adds a soft, natural touch to your coffee break. The warm tone creates a relaxed and cozy atmosphere for enjoyment. With clean lines and a fine texture, the cup combines elegance and simplicity. Ideal for cafés and hotels that value timeless aesthetics. A perfect match with Radiate Blue for harmonious moments at the table.

Sento Professional Radiate beige

Sento Radiate Beige adds a soft, natural touch to your coffee break. The warm tone creates a relaxed and cozy atmosphere for enjoyment. With clean lines and a fine texture, the cup combines elegance and simplicity. Ideal for cafés and hotels that value timeless aesthetics. A perfect match with Radiate Blue for harmonious moments at the table.

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ZWEI WEGE, ZWEI SHOPS. EIN ANSPRUCH, EIN PORZELLAN-ERLEBNIS.

Ob im professionellen Einsatz oder im Alltag zu Hause – unsere Online-Shops bieten passgenaue Lösungen für Handel / Geschäftskunden und Privatpersonen.

Für Privatkunden
– stilvoll genießen, direkt nach Hause geliefert.

Für Geschäftskunden
– effizient bestellen, professionell ausgestattet.

EXKLUSIVE EINBLICKE - SO INNOVATIV PRODUZIERT SELTMANN WEIDEN

EXKLUSIVE EINBLICKE - SO INNOVATIV PRODUZIERT SELTMANN WEIDEN

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When trust becomes visible

A wide range of renowned partners in the gastronomy, hotel, community catering and industry sectors rely on porcelain by SELTMANN WEIDEN – here’s a selection of our references.

Diese Unternehmen vertrauen uns bereits

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Diese Unternehmen vertrauen uns bereits

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What Our Customers Say

Insights into the customer’s day-to-day operations, prior analysis of specific customer situations, joint development of solutions, and successful implementation.

„As a chef passionate about fine dining, flavor alone isn’t enough for me – plating is just as much an art as cooking itself. The Nori collection by Seltmann Weiden instantly won me over. The deep matte black and the pure, elegant white – available in bisque, glazed, or partially glazed finishes – give me enormous creative freedom. I love to play with contrasts in color and texture. Especially when combining grilled elements with modern plating, the fine structured relief creates a stunning interplay of light and shadow. Each piece feels like a stage for my dishes – while performing flawlessly in a professional setting. I’m proud to work with such exceptional porcelain: 100% made in Germany, uncompromising in quality, durable, and made for the demands of high-end cuisine.“

"Our restaurant offers around 250 indoor and 400 outdoor seats […] When I saw the Salzburg porcelain, it was immediately clear to me: this is a perfect match […] It was the lightest and at the same time the most durable – and it also fit our style perfectly. That’s why we chose Seltmann Weiden."

"Our planning has truly paid off. We are highly satisfied and optimistic, particularly because porcelain breakage is minimal. The introduction of ward kitchens has also significantly reduced dishware movement within the hospital."

"In addition to Nuremberg, we wanted to open another café in Munich. The city was still missing something luxurious and of truly high quality. The combination of Niu Asian Café and Seltmann Weiden is simply perfect. We were very satisfied with our previous collaboration, and since I also use Seltmann Weiden porcelain privately, it was only natural to choose them again – for their outstanding quality, strong design focus, and production in Germany."

"Seltmann Weiden stands for "Made in Germany" and sustainable production – values we also embrace at Diakonie Klinikum. Our long-standing partnership is built on quality, price stability, and excellent customer service. Especially worth highlighting is the trusting collaboration with system consultant Mr. Wagner. During the COVID-19 crisis, we particularly appreciated Seltmann Weiden’s flexibility and quick response."

"Their delivery reliability is top-notch. I call Mr. Linnert and tell him what I need […] and just a few days later, it’s here – no matter the quantity. That’s truly excellent service."

"Especially in today’s world, a strong network is essential to meet the rapidly changing demands of day-to-day operations in food service. Seltmann Weiden has been a long-standing partner for us – their product range, quality, and customer support are an important part of our network."

"Seltmann Weiden impresses with decades of experience and a strong network in the porcelain industry. Their expert consultation brings valuable knowledge to the table, enabling new ideas and optimal solutions. What I particularly appreciate is the fast processing and the ability to realize custom designs."

"The feedback from both patients and staff has been consistently positive. Everyone finds the porcelain visually appealing – it’s clearly not your typical hospital dishware. One of our stated goals was to move away from the standard and bring a higher level of gastronomic quality to our service."

"When you have ideas – like adding your own logo to the tableware – you immediately receive mock-ups and suggestions. The collaboration was truly excellent, and the porcelain is fantastic. I can only recommend it."

"Knowing that even high-quality porcelain can easily get damaged in the dishwasher, I was genuinely surprised that this wasn’t the case with Seltmann porcelain – it’s extremely durable and truly long-lasting."

"The exchange between the Seltmann Weiden consultant and our in-house team – each bringing their own priorities – was essential in finding the most suitable porcelain solution for each specific use, whether for breakfast, lunch/dinner, or snacks."

"I thought to myself, I need to personalize my tableware – so I decided to go with our logo in elegant gold."

DAS SAGEN UNSERE KUNDEN

Die Einblicke in den Alltag des Kunden, vorherige Analysen zu speziellen Kundensituationen, die gemeinsame Ausarbeitung der Ergebnisse und die erfolgreiche Umsetzung.

„As a chef passionate about fine dining, flavor alone isn’t enough for me – plating is just as much an art as cooking itself. The Nori collection by Seltmann Weiden instantly won me over. The deep matte black and the pure, elegant white – available in bisque, glazed, or partially glazed finishes – give me enormous creative freedom. I love to play with contrasts in color and texture. Especially when combining grilled elements with modern plating, the fine structured relief creates a stunning interplay of light and shadow. Each piece feels like a stage for my dishes – while performing flawlessly in a professional setting. I’m proud to work with such exceptional porcelain: 100% made in Germany, uncompromising in quality, durable, and made for the demands of high-end cuisine.“

"Unser Restaurant hat etwa 250 Innen- und 400 Außenplätze […] Als ich das Salzburg-Geschirr gesehen habe, war mir klar: Das passt perfekt […] Es war das leichteste und zugleich robusteste – und es passte stilistisch hervorragend. Deswegen haben wir uns für Seltmann Weiden entschieden."

"Unsere Planungen haben sich bezahlt gemacht. Wir sind sehr zufrieden und positiv gestimmt, gerade weil sehr wenig Porzellan zu Bruch geht. Durch den Einsatz von Stationsküchen wird auch der Geschirrtourismus im Krankenhaus auf ein Minimum reduziert."

"Neben Nürnberg wollten wir auch in München ein weiteres Café eröffnen. München brauchte auch noch etwas luxuriöses bzw. qualitativ hochwertiges. Die Kombination Niu Asian Café und Seltmann Weiden ist hier einfach perfekt. Mit der vorherigen Zusammenarbeit waren wir sehr zufrieden und da ich auch privat Geschirr von Seltmann Weiden habe, lag der Schluss nahe, uns wieder für Seltmann Weiden zu entscheiden – aufgrund der guten Qualität, des hohen Designanspruchs sowie der Produktion in Deutschland."

"Seltmann Weiden steht für „Made in Germany“ und nachhaltige Produktion – Werte, die auch wir im Diakonie Klinikum teilen. Die langjährige Partnerschaft basiert auf Qualität, Preisstabilität und exzellenter Kundenbetreuung. Besonders hervorzuheben ist die vertrauensvolle Zusammenarbeit mit Systemberater Herr Wagner. Während der Coronakrise haben wir die Flexibilität und den schnellen Service von Seltmann Weiden besonders geschätzt."

"Die Lieferfähigkeit ist 1a. Ich rufe Herrn Linnert an und sage, ich brauche das und das […] Und ein paar Tage später ist es einfach da – egal, wie viel. Das ist ein sehr, sehr guter Service."

"...Gerade in den heutigen Zeiten ist ein gutes Netzwerk wichtig, um den sich schnell ändernden Anforderungen des Versorgungsalltags gerecht zu werden. … Die Firma Seltmann Weiden ist für uns ein langjähriger Partner, dessen Angebot, Produktqualität und Betreuung ein wichtiger Bestandteil unseres Netzwerks sind."

"Seltmann Weiden überzeugt mit langjähriger Erfahrung und einem starken Netzwerk in der Porzellanbranche ... Die fachkundige Beratung bringt wertvolles Wissen ein, wodurch neue Ideen und optimale Lösungen entstehen. Besonders schätze ich die schnelle Abwicklung und die Möglichkeit, individuelle Designs umzusetzen."

"Die Rückmeldungen von Patienten und Mitarbeitern sind durchweg positiv. Alle finden das Porzellan optisch sehr ansprechend, eben nicht standardmäßiges Krankenhausgeschirr. Dies war u. a. auch unser erklärtes Ziel, uns vom Standard abzuheben und einen höherwertigen gastronomischen Anspruch an den Tag zu legen."

"Wenn man Ideen hat – etwa das eigene Logo auf dem Geschirr –, kommen sofort Korrekturabzüge und Vorschläge. Die Zusammenarbeit war wirklich top, und das Geschirr ist großartig. Ich kann es nur empfehlen."

"Da ich weiss, dass auch hochwertiges Porzellan z.B. in der Spülmaschine schnell mal kaputt gehen kann, war ich wirklich sehr überrascht, dass dies bei Seltmann Porzellan nicht der Fall war und wirklich sehr lange hält."

"Der Austausch zwischen dem Fachberater von Seltmann Weiden und dem eigenen Haus, mit den jeweils eigenen Interessen, war sehr wichtig, um das bestmögliche Porzellanprodukt für den jeweiligen Verwendungszweck (Frühstück, Mittag-/Abendessen, Snack) zu finden."

"Ich habe mir gedacht, ich muss mein Geschirr auch individualisieren und so habe ich mich für das Logo im schönen Gold entschieden."

DAS SAGEN UNSERE KUNDEN ÜBER DIE ZUSAMMENARBEIT

Die optimale Beratung jedes Kunden während des Projektes, das offene Ohr über die Projektdauer hinaus sowie der effiziente und beidseitige erfolgreiche Projektabschluss liegen uns und unseren Mitarbeitern am Herzen. 

"Seltmann Weiden steht für „Made in Germany“ und nachhaltige Produktion – Werte, die auch wir im Diakonie Klinikum teilen. Die langjährige Partnerschaft basiert auf Qualität, Preisstabilität und exzellenter Kundenbetreuung. Besonders hervorzuheben ist die vertrauensvolle Zusammenarbeit mit Systemberater Herr Wagner. Während der Coronakrise haben wir die Flexibilität und den schnellen Service von Seltmann Weiden besonders geschätzt."

"Seltmann Weiden überzeugt mit langjähriger Erfahrung und einem starken Netzwerk in der Porzellanbranche ... Die fachkundige Beratung bringt wertvolles Wissen ein, wodurch neue Ideen und optimale Lösungen entstehen. Besonders schätze ich die schnelle Abwicklung und die Möglichkeit, individuelle Designs umzusetzen."

"...Gerade in den heutigen Zeiten ist ein gutes Netzwerk wichtig, um den sich schnell ändernden Anforderungen des Versorgungsalltags gerecht zu werden. … Die Firma Seltmann Weiden ist für uns ein langjähriger Partner, dessen Angebot, Produktqualität und Betreuung ein wichtiger Bestandteil unseres Netzwerks sind."

"Der Austausch zwischen dem Fachberater von Seltmann Weiden und dem eigenen Haus, mit den jeweils eigenen Interessen, war sehr wichtig, um das bestmögliche Porzellanprodukt für den jeweiligen Verwendungszweck (Frühstück, Mittag-/Abendessen, Snack) zu finden."

"Unsere Planungen haben sich bezahlt gemacht. Wir sind sehr zufrieden und positiv gestimmt, gerade weil sehr wenig Porzellan zu Bruch geht. Durch den Einsatz von Stationsküchen wird auch der Geschirrtourismus im Krankenhaus auf ein Minimum reduziert."

"Die Rückmeldungen von Patienten und Mitarbeitern sind durchweg positiv. Alle finden das Porzellan optisch sehr ansprechend, eben nicht standardmäßiges Krankenhausgeschirr. Dies war u. a. auch unser erklärtes Ziel, uns vom Standard abzuheben und einen höherwertigen gastronomischen Anspruch an den Tag zu legen."

"Neben Nürnberg wollten wir auch in München ein weiteres Café eröffnen. München brauchte auch noch etwas luxuriöses bzw. qualitativ hochwertiges. Die Kombination Niu Asian Café und Seltmann Weiden ist hier einfach perfekt. Mit der vorherigen Zusammenarbeit waren wir sehr zufrieden und da ich auch privat Geschirr von Seltmann Weiden habe, lag der Schluss nahe, uns wieder für Seltmann Weiden zu entscheiden – aufgrund der guten Qualität, des hohen Designanspruchs sowie der Produktion in Deutschland."

"Da ich weiss, dass auch hochwertiges Porzellan z.B. in der Spülmaschine schnell mal kaputt gehen kann, war ich wirklich sehr überrascht, dass dies bei Seltmann Porzellan nicht der Fall war und wirklich sehr lange hält."

Carreers at Seltmann Weiden

As a family-run company group now in its fourth generation, we draw on more than 250 years of experience in porcelain manufacturing. Today, as a global player, we export to countries all over the world – because taste knows no borders.

 

As one of the few porcelain manufacturers operating worldwide, we offer exceptionally broad production expertise: from high-tech manufacturing in one of Europe’s most advanced porcelain factories to true artisanal craftsmanship.

Karriere bei Seltmann Weiden

Als familiengeführte Unternehmensgruppe in vierter Generation verfügen wir über mehr als 250 Jahre Erfahrung in der Porzellanherstellung. Derzeit exportieren wir als Global Player in alle Länder der Erde – Geschmack kennt nun einmal keine Grenzen.

Als einer von wenigen weltweit operierenden Porzellanherstellern besitzen wir ein außergewöhnlich breites Produktions-Know-how: von der High-Tech-Fertigung in einer der modernsten Porzellanfabriken Europas bis zur reinen Handwerkskunst.

Karriere bei Seltmann Weiden

Als familiengeführte Unternehmensgruppe in vierter Generation verfügen wir über mehr als 250 Jahre Erfahrung in der Porzellanherstellung. Derzeit exportieren wir als Global Player in alle Länder der Erde – Geschmack kennt nun einmal keine Grenzen.

 

Als einer von wenigen weltweit operierenden Porzellanherstellern besitzen wir ein außergewöhnlich breites Produktions-Know-How: Von der High-Tech-Fertigung in einer der modernsten Porzellanfabriken Europas bis zur reinen Handwerkskunst.

AKTUELLES

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Showcasing Our Latest Innovations at EK Live in Bielefeld

We are excited to be part of this year’s EK Live in Bielefeld, where we are presenting our latest products and innovations at our own booth.

Visitors can get an exclusive first look at our newest developments, enjoy personal consultations, and discover exciting trends for the upcoming season.

Location: EK Live, Bielefeld
Date: 17th to19th of September, 2025

We are looking forward to inspiring conversations, new contacts, and a successful exchange at the trade fair!

Training Kickoff for Five New Apprentices at SELTMANN WEIDEN

A new chapter begins: On September 1, 2025, five motivated young talents started their apprenticeships at SELTMANN WEIDEN. Four are based in Weiden, and one in Erbendorf. With a total of 25 apprentices now in training, the traditional company is sending a clear signal: it continues to invest in the future of the region.

The new apprentices are starting in three different professions: two industrial clerks, two electronics technicians for industrial engineering, and one industrial mechanic for maintenance. Over the next few years, they will gain practical experience in various departments and build valuable skills for their future careers.

Supporting young talent is a top priority at SELTMANN WEIDEN. Experienced professionals as well as mentors from higher apprenticeship years guide and support the newcomers to ensure a strong start to their working lives. The company’s goal is to offer many of its apprentices permanent positions after successful completion of their training.

With this year’s

NEW – Compact Dino is Here!

From our popular Childhood Dreams & Co collection comes a big dose of dino adventure for the table!

The Triceratops roams leisurely across the plate, while the T-Rex brings full energy for a real sense of adventure at mealtimes. Triceratops, T-Rex & friends accompany little explorers through every meal – from breakfast to dinner.

The child-friendly shape fits perfectly in small hands, with a design that is playful, sturdy, and full of imagination. This turns every meal into a special experience – day after day.

Perfect as a gift, for home, or on the go – now part of the Childhood Dreams & Co collection.

Discover it now!

Product Launch July 2025: Liberty Pure Colors with Three New Accents

With Liberty Pure Colors, Seltmann Weiden brings fresh color inspiration to the table. The collection stands for timeless design that enlivens any setting through its variety.

From July 2025, the range will be expanded with three expressive new shades: Grape Purple, a deep and sophisticated violet; Yellow Glow, a radiant sunshine yellow; and Cocoa Brown, a warm and elegant brown tone. These additions complement the existing color spectrum, which since January 2025 has already included highlights such as Lagoon Blue, Lime Green, Mango Orange, Flamingo Red, Dusty Beige, and New Grey.

Whether for the private dining table or stylish occasions, Liberty Pure Colors offers the perfect shade for every taste and atmosphere. The new variants create targeted highlights and open up even more possibilities for individual table settings.

Discover the expanded Liberty Pure Colors collection now – and bring color into your everyday life.

Stylish Assortment Expansion for the Classic Homeware Segment from July 2025

In the second half of 2025, Seltmann will expand its classic home segment with a selection of targeted new products – featuring high design quality, durable materials, and consistent German manufacturing. These additions provide specialist retailers with fresh inspiration for advice, presentation, and upselling.

Liberty Pure Colors will be complemented by three new color variants:
Yellow Glow, Grape Purple, and Cocoa Brown bring calm, balanced tones to the table. The colors are deliberately understated, expressing a natural, clear design language. All pieces are made of high-quality hard porcelain – stackable, dishwasher-safe, and ideal for everyday use. The series is perfect for staging as an open color concept.

The Savona series will also see two new additions:
➤ Savona Grey Line introduces a fine, subtly graphic line décor – discreet, versatile, and highly adaptable to a variety of interior styles.
➤ Savona Gold Edge focuses on timeless elegance. The soft ivory hue is framed by a delicate